Greifeneder, Rainer; Scheibehenne, Benjamin - Sonderforschungsbereich 504 "Rationalitätskonzepte, …; … - 2008
Although consumers readily seek choice and abundance, the so-called choice-overload hypothesis suggests that having many options to choose from eventually leads to negative consequences, such as decreased post-choice satisfaction. The present research seeks to extend this claim by proposing that...