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Objective: The objective of the article is to identify challenges and success factors related to the imitation of the digital platform business model in other industries. Research Design & Methods: We based our research on a single case study of an extra-industry imitation performed by a digital...
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The paper presents the results of a survey aimed at evaluating the attitudes of Slovak respondents toward eco-innovation … proposal for a business model for implementation of ecological innovation in Slovakia. This model used innovative marketing … communication tools to increase interest in eco-innovation and products, and created a learning algorithm to influence customers …
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