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regain a sense of self-control. Using Machine Learning model and household-level data with a focus on the wine market in the … strategy. It is the shopping pattern and store environments that drive the behavioral responses in wine purchases to freedom …
Persistent link: https://www.econbiz.de/10014520138
Consumers often struggle to make their choice in the highly diversified wine market. With wine being an experience good … consumer ratings have become an increasingly useful and widespread tool. Vivino is one of the largest online wine communities … established wine expert ratings are being challenged. This study analyzes data from Vivino to explore factors affecting consumer …
Persistent link: https://www.econbiz.de/10014636854
The wine industry, considered to be male-dominated, has seen a growing share of women winemakers. Using a randomized … online experiment, we investigate how the producer's gender influences consumers' willingness to pay for the wine. Gender can … be identified either from the first name of the producer or from a gendered group of wine producers. Using a Tobit and a …
Persistent link: https://www.econbiz.de/10014636856
(nutrition sources: grapes, wine, traditional products that come from them) and economic (viticulture products capitalization … evolution of grapes and wine consumption in Romania with the help of statistic indicators. By analyzing future perspectives …
Persistent link: https://www.econbiz.de/10015050361
Consumer segmentation is very relevant in the design of wine marketing strategies. Previous studies showed that there … is a relationship between the consump-tion situation and the willingness to pay for a bottle of wine. In this sense, the … consumers and further improve the knowledge of wine marketeers and deci-sion makers in the wine industry about them. …
Persistent link: https://www.econbiz.de/10015057523
Persistent link: https://www.econbiz.de/10010367008
Purpose: This article investigated and compared the relative importance of 14 wine attributes on the wine … South African wine consumers by means of a structured online questionnaire. Respondents were divided into two main age … importance of wine attributes between the two age groups investigated. Both groups regarded the previous tasting of a wine and …
Persistent link: https://www.econbiz.de/10012589519
Consumer interest in organic wine is growing, but the effects of organic label, consumer quality perception and the … support for the benefits claim of organic wine are not yet fully understood and at times doubtful. The literature shows a very … heterogeneous picture regarding consumer behaviour and preferences for organic wine. This study seeks to understand the link between …
Persistent link: https://www.econbiz.de/10012608849
Persistent link: https://www.econbiz.de/10011654975
Persistent link: https://www.econbiz.de/10014234308