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Mass-servicing of micromarkets
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Ruyter, Ko de
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Flavián Blanco, Carlos
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Gu, Bin
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71
SEM and SEO: core drivers of iDirect success
Hughes, David M.
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 77-93)
.
2010
Persistent link: https://www.econbiz.de/10003914065
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72
E-mail life support at home and the office
Mullen, Jeanniey
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 137-151)
.
2010
Persistent link: https://www.econbiz.de/10003914070
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73
Promotional messages in multichannel banking : attractive or annoying?
Sunikka, Anne
;
Bragge, Johanna
- In:
Journal of financial services marketing : JFSM
14
(
2009/10
)
3
,
pp. 245-263
Persistent link: https://www.econbiz.de/10003916782
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74
Factors affecting mobile advertising
Vatanparast, Ramin
- In:
Handbook of research on mobile marketing management
,
(pp. 58-76)
.
2010
Persistent link: https://www.econbiz.de/10003919340
Saved in:
75
Direct-to-consumer advertisements of prescription medications over the Internet
Fogel, Joshua A.
;
Novick, Daniel
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 347-371
Persistent link: https://www.econbiz.de/10003933253
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76
Akceptace internetové reklamy uživateli v České Republice
Madleňák, Radovan
;
Švadlenka, Libor
- In:
E + M ekonomie a management
12
(
2009
)
1
,
pp. 98-107
Persistent link: https://www.econbiz.de/10003935531
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77
The use of digital channels to create customer relationships
Heinonen, Kristina
;
Michelsson, Thomas
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10003938196
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78
Attitudes towards mobile marketing tools : a study of Turkish consumers
Barutçu, Süleyman
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10003698724
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79
Kosten und Kostentreiber von unerwünschten Werbemails (Spam) : eine empiirische Analyse auf Provider- und Anwenderseite
Clement, Michel
;
Papies, Dominik
;
Boie, Harder-Johann
- In:
Journal of business economics : JBE
78
(
2008
)
4
,
pp. 339-366
Persistent link: https://www.econbiz.de/10003676899
Saved in:
80
Suchmaschinen-Marketing : Konzepte, Umsetzung und Controlling für SEO und SEM
Bischopinck, Yvonne von
;
Ceyp, Michael
-
2009
-
2., überarb., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003623007
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