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141
A classic formula : end-to-end insight with added productivity
Forde, Clodagh
;
Sthanunathan, Stan
;
Patten, Dave
; …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 266-270
Persistent link: https://www.econbiz.de/10003900734
Saved in:
142
From Pabst to Pepsi : the deinstitutionalization of social practices and the creation of entrepreneurial opportunities
Hiatt, Shon R.
;
Sine, Wesley D.
;
Tolbert, Pamela S.
- In:
Administrative science quarterly : ASQ ; dedicated to …
54
(
2009
)
4
,
pp. 635-667
Persistent link: https://www.econbiz.de/10003955262
Saved in:
143
Coca-Cola, une passion française d'hier ... à demain : 90 ans en bonne compagnie
Jourgeaud, Bénédicte
-
2009
Persistent link: https://www.econbiz.de/10003957916
Saved in:
144
Identifying demand factors for promotional planning and forecasting : a case of a soft drink company in the UK
Ramanathan, Usha
;
Muyldermans, Luc
- In:
International journal of production economics
128
(
2010
)
2
,
pp. 538-545
Persistent link: https://www.econbiz.de/10008747594
Saved in:
145
A note on the regional triad model and the soft drink industry
Gardner, John C.
;
McGowan, Carl B.
- In:
Multinational business review
18
(
2010
)
1
,
pp. 89-94
Persistent link: https://www.econbiz.de/10008650379
Saved in:
146
Take the Pepsi challenge : talent development at PepsiCo
Church, Allan H.
;
Waclawski, Janine
- In:
Strategy-driven talent management : a leadership imperative
,
(pp. 617-640)
.
2010
Persistent link: https://www.econbiz.de/10003918477
Saved in:
147
False advertising on enhanced
water
labels : an analysis of Ackerman v. the Coca-Cola Company
Brison, Natasha T.
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
3
,
pp. 195-198
Persistent link: https://www.econbiz.de/10009665734
Saved in:
148
Evidence of rational addiction to carbonated soft drinks?
Liu, Xiaoou
;
Lopez, Rigoberto A.
- In:
China agricultural economic review : publ. in …
4
(
2012
)
3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10009667290
Saved in:
149
Supply chain collaboration for improved forecast accuracy of promotional sales
Ramanathan, Usha
- In:
International journal of operations & production …
32
(
2012
)
6
,
pp. 676-695
Persistent link: https://www.econbiz.de/10009559628
Saved in:
150
Serendipity2's data & insights projects for Coca-Cola
Flood, Peter
- In:
Journal of direct, data and digital marketing practice …
12
(
2010/11
)
3
,
pp. 267-270
Persistent link: https://www.econbiz.de/10008906535
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