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Overview -- Retail Success and Key Drivers -- Retailing in the Global World: Case Study of Metro Cash #x0026; Carry -- Entrepreneurship in Retailing: Leopold Stiefel#x2019;s #x201C;Big Idea#x201D; and the Growth of Media Markt and Saturn -- GLOBAL, ENVIRONMENTAL, AND MARKET TRENDS -- Retail Trends in Europe --...
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This Handbook explores and critically examines current research in economics and marketing science on key issues in … economics and marketing science, and offers an outsider's perspective to specialists in operations research, data analytics …
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