Dubey, Pradeep; Garg, Rahul; Meyer, Bernard De - Economics Department, State University of New … - 2013
There are many situations in which a customer's proclivity to buy the product of any rm depends heavily on who else is buying the same product. We model these situations as non-cooperative games in which rms market their products to customers located in a \social network". Nash Equilibrium (NE)...