theory and applications in the domain of quality. Following this statement one can notice a considerable evolution of the … advanced approach associated to the concept of quality management in services of specialists bringing to attention modalities … efficiency and efficacy to real consumers’ requests and perceptions. The quality management approach at tourist’s services level …

The evaluation of the educational services quality by the students represents an important element of the internal … quality monitoring process for the identification of the necessary actions required in the continuous improvement of the … offered educational quality, and on the other hand it represents an indicator of the university interest of having access at …

available definitions of the concept quality in order to find or propose a valid and reliable definition of quality. …

theory and applications in the domain of quality. Following this statement one can notice a considerable evolution of the … advanced approach associated to the concept of quality management in services of specialists bringing to attention modalities … efficiency and efficacy to real consumers’ requests and perceptions. The quality management approach at tourist’s services level …

Retailers’ tend to become trapped in a price-promotion war where price issues are dealt with on a short-term basis …, indicating almost solely tactical choices. Since price is the only part of the marketing mix providing direct revenues to the … organisation, it should also be of strategic importance for the retailer. Not only in practice are price tactics often separated …

factor analysis is used as a statistical tool for data analysis. Price seems to be the major driving force for the customer …

, little brand extension research, as well as even consumer behavior research attempts to find the critical determinants as …