During those periods when consumers' purchasing power decreases, retailers must develop commercial policies according to the new situation. In this context, promotions that may involve monetary savings for the consumer may look especially attractive. However, to propose commercial policies in...

Background: Companies often measure their customers' recommendation intention using the loyalty index based on the idea that a customer who has high loyalty and is committed to a brand has the confidence to recommend it to others. The psychological barrier is higher for recommendation intention,...

Novel Coronavirus or COVID-19 remains as the most prominent Pandemic disease since it spreads with a distinct composition with considerable intensity all over the world. Market psychology refers to studying the individuals, groups, organizations and processes they use to select, secure, use, and...

Many firms stimulate customers to use the E-channel for services, which provokes various consumer responses to such limits on their freedom of choice. In a study on bank customers, we examine the extent of customer reactance in response to various E-channel migration strategies, the potential of...

Purpose - This study aims at investigating the effect of corporate social responsibility perceptions of local people living in Diyarbakir on bank loyalty in terms of banking services and the mediator roles of trust and satisfaction in this effect. Research methodology - Cronbach’s Alpha...

The COVID-19 pandemic has dramatically changed people's life and the ways businesses implement their social responsibility initiatives. During the COVID-19 pandemic, online and digital platforms have been increasingly realized as important mechanisms for businesses undertaking and implementing...

Word of mouth (WOM) information have become an integral part of consumer decision-making and have revitalized investigations of a social phenomenon to serve marketing objectives. This study addresses the fast-growing yet diverse WOM literature with its heterogeneous background. An objectified...