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The Impact of Demographic Factors on Consumer Purchasing Preferences in Developing Countries : Empirical Evidence from Kosovo

Ahmeti, Faruk - 2022

were willing to pay a price premium for it based on the quality offered by top producers (around 41.79%). Whereas, 58 … preferences process when deciding between local and imported products. Whereas, price is considered as the main factor in the …

Persistent link: https://www.econbiz.de/10013295310

Analysis of Brazilian Consumer Dissatisfaction with Purchases in Physical and Online Stores between 2019 and 2022

Laruccia, Mauro Maia - 2023

This article analyzes the dissatisfaction of Brazilian consumers through complaints related to purchases made in physical and online stores between 2019 and 2022. The open database of consumer complaints on the Portal Consuidor.gov.br was utilized, along with descriptive statistics, to explore...

Persistent link: https://www.econbiz.de/10014351557

Affecting of E-Commerce Websites on Customer Satisfaction : A Case Study of Home Products Users

Sinhaseni, Tuneklao; Nuangjamnong, Chompu; Dowpiset, … - 2023

This study aims to find out how the website's design, the quality of the information, security, responsiveness, and …. The objectives of this study are to investigate web design, information quality, security, responsiveness, and trust … satisfaction towards e-Commerce websites of home products. However, information quality has insignificant affecting on customer …

Persistent link: https://www.econbiz.de/10014351580

Variety of shopping modes : theoretical framework, pivotal factors, and managerial implications

Redondo, Ignacio; Charron, Jean-Philippe - In: Journal of business economics and management 24 (2023) 5, pp. 857-876

, webrooming, and completely offline/online shopping), each of which provides specific advantages in terms of price, assortment …

Persistent link: https://www.econbiz.de/10014460384

The impact of brand equity, status consumption, and brand trust on purchase intention of luxury brands

Husain, Rehan; Ahmad, Amna; Khan, Bilal Mustafa - In: Cogent business & management 9 (2022) 1, pp. 1-19

The ever-increasing prominence of social media platforms demonstrates the level of engagement of Indian luxury consumers. This study aims to determine the influence of social media marketing activities, brand equity, trust, and status consumption on luxury brand purchase intentions in the Indian...

Persistent link: https://www.econbiz.de/10014420490

Impact of e-service quality on e-loyalty of online banking customers in Pakistan during the Covid-19 pandemic : mediating role of e-satisfaction

Khan, Fahad Najeeb; Muhammad Usman Arshad; Munir, Muhammad - In: Future Business Journal 9 (2023), pp. 1-12

-service quality and e-loyalty of banking customers in Pakistan. The data were collected from 442 customers of online banking services … method has been used to explore mediation. The findings show that e-service quality has a significant positive effect on the … e-loyalty of the customers of online banking services. Relationships between e-service quality and e-loyalty of online …

Persistent link: https://www.econbiz.de/10014380765

Understanding Users’ Negative Emotions and Continuous Usage Intention in Short Video Platforms

Cheng, Xusen; Su, Xiaowei; Yang, Bo; Zarifis, Alex; … - 2023

While short videos bring a lot of information and happiness to users, they also occupy users’ time and short videos gradually change people’s living habits. This paper studies the negative effects and negative emotions of users caused by using short video platforms, as well as the users’...

Persistent link: https://www.econbiz.de/10014259490

How influencer credibility and advertising disclosure affects purchase intention

Sesar, Vesna; Martinčević, Ivana; Hunjet, Anica - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 8 (2022) 1, pp. 248-263

In recent years there has been a significant increase in digital advertising through influencers being active on many social media platforms. Budgets for influencer marketing rise yearly, and the return on investment from influencer marketing is higher than from other marketing channels....

Persistent link: https://www.econbiz.de/10014308320

An Information Stock Model of Customer Behavior in Multichannel Customer Support Services

Jerath, Kinshuk; Kumar, Anuj; Netessine, Serguei - 2017

We develop a model to understand and predict customers’ observed multichannel behavior in a customer support setting. Using individual-level data from a US-based health insurance firm, we model a customer's query frequency and choice of using the telephone or web channel for resolving queries...

Persistent link: https://www.econbiz.de/10014166890

What about the Consumer Choice? The Influence of Social Sustainability on Consumer's Purchasing Behavior in the Food Value Chain

Toussaint, Mariana; Cabanelas, Pablo; González, Tania - 2022

The environmental, economic, and social impact of food value chains have attracted the attention of a wide range of stakeholders. However, only a few studies have focused on sustainability in the food industry in terms of social responsibility from a developing country perspective. Indeed,...

Persistent link: https://www.econbiz.de/10014085555