In Romanian contemporary society personal brand is taking shape as a concept of topical interest which might arouse increasingly interest of marketing.specialists We propose to highlight the practical significance of personal brand in most fields, apart from the theoretical aspects that personal...

Personal brand is a relatively new term in marketing, and share of interest occurs in relation to the two components: on the one hand the individual human being, and , on the other hand, marketing efforts on which each of us make to be "otherwise", to be choose by the clients. The personal brand...

In Europe, according to official statistics (ec.europa.eu) the percentage of smokers is about 29% of the population, and smoking still remains the main reason underlying the deaths and illnesses that could have been prevented. In the past 12 months, 31% of EU smokers have tried to quit smoking....

Currently Romania is in the process of regionalization whose foundations were laid in the "Green Paper regional development in Romania", elaborated under the aegis of the EU Delegation in our country. Regional development is a defining concept of EU construction and at the same time it...

In this article, we aim at highlighting the benefits of international trade on economic growth and development. In the first part of the paper, we will outline the seminal theories in the doctrine of international trade. In the second part, we will focus on current developments in the exports...