The search for a strategic positioning that allows the creation of sustainable competitive advantages and the consequent generation of extraordinary returns can be studied through several methodologies. From the rich set of tools that can be used to analyze strategic positioning, Levinthal...

A project for rational occupation of the Amazon, considering the characteristics of the region and the sustainability of initiatives, is discussed in this article. The authors initially discuss a panoramic view of the Amazon Region with some data to help in the understanding of this paper,...

In 1542, the Spanish conquistador Francisco de Orellana led an expedition into the heart of the Amazon jungle. The Spanish were looking for El Dorado, the mythic civilization possessing indescribable treasures in the form of gold and silver that the Indians claimed existed within the dense...

In accordance to Resource Based View (RBV), the main cause of the variety of firm's performance in the market lies on the specific nature of their resources and accumulated competences. Nevertheless, the majority of explicative variables are qualitative what makes it hard to quantify and...