Purpose – This paper aims to determine Chinese peasant consumers' decision‐making styles. Design/methodology/approach – The paper reflects on the psychological orientation and decision‐making styles of peasants' purchase of durable appliances. This has the dual character of purchase...

Determination of infiltration mechanism is crucial for the calculation of infiltration flux in the soil which would influence the water balance computation. Two infiltration experiments with different isotopic compositions of rainfall were conducted to analyze the infiltration type by measuring...

Purpose: This paper aims to examine the interesting but largely unexamined effects of pride-tagged money and surprise-tagged money on consumers’ spending and product-choosing behaviors. Design/methodology/approach: The present research utilizes experimental design and survey methods to...