Salazar, Guillermo - In: European journal of family business 12 (2022) 1, pp. 90-95
For family business advisors and consultants, the analysis of their client's shared narrative helps them understand … their business and family dynamics and the reality they have built together. Understanding the language of family mythology … founder/entrepreneur myth in a family business, and how making it conscious can be used as a coherent tool that brings true …