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DEN GUTEN RUF VERTEIDIGEN REPUTATION: Das Web 2.0 erlaubt es Einzelnen, das Image eines Unternehmens schwer zu schädigen. Sechs Strategien helfen, die eigene Marke zu schützen.
Gaines-Ross, Leslie - In: Harvard-Business-Manager : das Wissen der Besten 33 (2011) 2, pp. 32-42
Persistent link: https://www.econbiz.de/10008817372
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CEOs Going Social - How Executives Can Engage Stakeholders Online
Gaines-Ross, Leslie - In: The Public relations strategist : issues and trends … 19 (2013) 2, pp. 10-11
Persistent link: https://www.econbiz.de/10010162887
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The Low Bow - "Sorry." If only one word were all it took to make things right. Of course, we all know apologies can often be far more complicated and nuanced. Here's a look at how...
Gaines-Ross, Leslie - In: Across the board (2008), pp. 31-32
Persistent link: https://www.econbiz.de/10008086836