Showing 91 - 94 of 94
Internal marketing has been of interest to practitioners and academics, in marketing and other disciplines of management, for some years, and published papers focus on definitions, the role of internal marketing in organisations, and various empirical investigations. Discusses the elements of a...
Persistent link: https://www.econbiz.de/10014723350
Persistent link: https://www.econbiz.de/10014722309
Purpose – The purpose of this paper is to present a framework – the Relationality Framework – for elaborating relational behaviour, in response to calls to address the ontological weaknesses identified in the extant value and value creation literature. Design/methodology/approach – The...
Persistent link: https://www.econbiz.de/10014905835
Purpose – The authors aim to review a five‐year multi‐study research programme on the role of public dialogue in the social and cultural sustainability of biotechnology developments in New Zealand. Design/methodology/approach – The authors conducted a critical review of all the published...
Persistent link: https://www.econbiz.de/10015005898