Welfare economics is often employed to measure the impact of economic policies or externalities. When demand is characterized by discrete choices, static models of consumer demand are employed for this type of analysis because of the difficulty in estimating dynamic discrete choice models. In...

This paper examines the properties and empirically tests a model of discrete choice which incorporates probabilistic choice set generation. Denominated the Parametrized Logit Captivity (PLC) model, it is a generalization of the well-known "dogit" specification. The PLC model is shown to be...

We propose as a practice that researchers investigate other sources of heterogeneity besides taste variation in the search for parsimonious recommendations about new product development and marketing program design. Some evidence exists that regularities in choice processes may be more common...

How would travel demand in Sao Paulo respond to demand management instruments? Could higher gasoline prices or lower metro fares (or changes in travel time) help reduce congestion or pollution? The authors use cross-sectional variation from an urban travel survey to study the substitutability in...

The following sections are included:IntroductionAnalytical models of strategic branding decisions and brand equityEmpirical modelsDiscussion and conclusionReferences

Purpose – This paper aims to investigate the effects of using poor-quality instruments to remedy endogeneity in logit-based demand models. Endogeneity problems in demand models occur when certain factors, unobserved by the researcher, affect both demand and the values of a marketing mix...