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Although survival is a crucial performance concern for new products in markets with network effects due to high uncertainty and innovation risk in such markets, it has received scant academic attention. This paper investigates pioneers' survival (dis)advantage compared with their early followers...
Persistent link: https://www.econbiz.de/10012753239
While cross-border mergers and acquisitions (M&As) involving emerging markets have been increasing in recent years, a high percentage of them collapse before completion. This study investigates how the predictors of cross-border M&A completion involving emerging markets depend upon the direction...
Persistent link: https://www.econbiz.de/10013078557
While extant literature of network effects suggests the importance of the competitors' support to the innovator's new technology in markets with network effects, it is largely unknown HOW the innovator competitively interacts with its supporting firms. This paper empirically examines price...
Persistent link: https://www.econbiz.de/10013094866
Technology transfer to low cost locations offers global firms an opportunity to reduce their variable costs involved in serving emerging markets. However, such moves may also make imitation by local competitors easier. As a consequence, technology transfer may create competition in the local...
Persistent link: https://www.econbiz.de/10014199137
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This paper examines a unique selling strategy, Group Buying, under which consumers enjoy a discounted group price if they are willing and able to achieve a required group size and coordinate their transaction time. We argue that Group Buying allows a seller to gain from facilitating consumer...
Persistent link: https://www.econbiz.de/10014222641
Determination of the merchandise assortment is an important decision for retailers since the composition and depth of the product mix greatly impact both unit sales and costs. This paper considers how Probabilistic Selling (PS), an emerging marketing strategy, impacts the type and number of...
Persistent link: https://www.econbiz.de/10014036474
Although Advance Selling and Probabilistic Selling differ in both motivation and implementation, we argue that they share a common characteristic - both offer consumers a choice involving buyer uncertainty. We develop a formal model to examine the general economics of purchase options that...
Persistent link: https://www.econbiz.de/10014046234
This paper defines a unique type of product or service offering, termed probabilistic goods, and analyzes a novel selling strategy, termed probabilistic selling (PS). A probabilistic good is not a concrete product or service but an offer involving a probability of getting any one of a set of...
Persistent link: https://www.econbiz.de/10014200016