Despite warnings against inferring causality from observed correlations or statistical dependence, some articles do. Observed correlation is neither necessary nor sufficient to infer causality as defined by the term's everyday usage. For example, a deterministic causal process creates...

In the original version of the paper "New Perspectives on Customer `Death' Using a Generalization of the Pareto/NBD Model" by Kinshuk Jerath, Peter S. Fader, and Bruce G. S. Hardie (Marketing Science, Articles in Advance, May 27, 2010, DOI: 10.1287/mksc.1100.0568), some issues were brought to...

We have observed conspicuous changes in the 25 years after Frank M. Bass, John D. C. Little, and Donald G. Morrison begot . benefited from five subsequent editors and fifty different area editors. New submissions grew from 40 to over 320. Published articles grew from 16 to over 45 per year. We...

Consulting and scholarly research often have very different objectives with respect to advancements in practice, theory, and observation (e.g., data collections). For example, consulting often emphasizes immediate benefits, specialized applications, and a focus on only the key variables....

A channel of distribution consists of different channel members each having his own decision variables. However, each channel member's decisions do affect the other channel members' profits and, as a consequence, actions. A lack of coordination of these decisions can lead to undesirable...

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Effectively solving problems requires proper organization. Like other academic disciplines, our discipline must organize around our fundamental problems rather than around our procedures (i.e., tools, approaches, methods). Only that organization ensures healthy debate and constructive...

The following sections are included:IntroductionHistory of market structures using cross-elasticities in economicsHistory of market structures using cross-elasticities in marketingHistory of market structures based on asymmetric competitionHistory of market structures using multi-attribute...