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Conjoint analysis reliability : empirical findings
Reibstein, David; Bateson, John E. G.; Boulding, William - 2007
Persistent link: https://www.econbiz.de/10003541600
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Note—Conjoint Reliability Measures
Wittink, Dick R.; Reibstein, David J.; Boulding, William; … - In: Marketing Science 8 (1989) 4, pp. 371-374
Researchers have used a variety of measures for the assessment of conjoint analysis reliability. In this note we critically evaluate two different measures and identify potential shortcomings for each one. We identify the context for which a given measure is suitable, and recommend the use of...
Persistent link: https://www.econbiz.de/10008788328
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Managing services marketing : text and readings
Bateson, John E. G. (contributor) - 1992 - 2. ed.
Persistent link: https://www.econbiz.de/10004138658
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Managing services marketing : text and readings
Bateson, John E. G. (contributor) - 1989
Persistent link: https://www.econbiz.de/10004081759
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Building hope : leadership in the nonprofit world
Bateson, John E. G. - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003527153
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When hiring, first test, and then interview
Bateson, John E. G.; Wirtz, Jochen; Burke, Eugene; … - In: Harvard business review : HBR 91 (2013) 11, pp. 34
Persistent link: https://www.econbiz.de/10010196177
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Psychometric sifting to effeciently select the right service employees
Bateson, John E. G.; Wirtz, Jochen; Burke, Eugene; … - In: Managing service quality : MSQ ; an international journal 24 (2014) 5, pp. 418-433
Persistent link: https://www.econbiz.de/10010422332
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Sifting to efficiently select the right service employees
Bateson, John E. G.; Wirtz, Jochen; Burke, Eugene F.; … - In: Organizational dynamics : a quarterly review of … 43 (2014) 4, pp. 312-320
Persistent link: https://www.econbiz.de/10010465725
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Services marketing : concepts, strategies & cases
Hoffman, K. Douglas; Bateson, John E. G. - 2006 - 3. ed., international student ed.
Persistent link: https://www.econbiz.de/10003390097
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Managing services marketing : text and readings
Bateson, John E. G.; Hoffman, K. Douglas - 1999 - 4. ed.
Persistent link: https://www.econbiz.de/10001354939