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ECONIS (ZBW)
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11
Consumer forwards : concept and empirical analysis of a sports ticket market
Sainam, Preethika
;
Balasubramanian, Sridhar
;
Bayus, Barry L.
- In:
International journal of sport finance
10
(
2015
)
2
,
pp. 103-121
Persistent link: https://www.econbiz.de/10011284952
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12
Local consumers' reception of imported and domestic movies in the Korean movie market
Moon, Sangkil
;
Bayus, Barry L.
;
Yi, Youjae
;
Kim, Junhee
- In:
Journal of cultural economics
39
(
2015
)
1
,
pp. 99-121
Persistent link: https://www.econbiz.de/10011332882
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13
Understanding the interplay between brand and innovation management : findings and future research directions
Brexendorf, Tim Oliver
;
Bayus, Barry L.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 548-557
Persistent link: https://www.econbiz.de/10011340285
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14
Introduction to the special section "brand and innovation interdependency"
Bayus, Barry L.
;
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 545-547
Persistent link: https://www.econbiz.de/10011340286
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15
Special topic section: Brand and innovation interdependency
Bayus, Barry L.
(
contributor
)
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 545-609
Persistent link: https://www.econbiz.de/10011340289
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16
Consumers' pre-launch awareness and preference on movie sales
Moon, Sangkil
;
Kim, Junhee
;
Bayus, Barry L.
;
Yi, Youjae
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10011529759
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17
Product innovation and management
Bayus, Barry L.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008773101
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18
Creating and surviving in new industries
Agarwal, Rajshree
;
Bayus, Barry L.
- In:
Business strategy over the industry life cycle
,
(pp. 107-130)
.
2004
Persistent link: https://www.econbiz.de/10002570819
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19
Harnessing the power of word of mouth
Bayus, Barry L.
- In:
Innovation diffusion models of new product acceptance
,
(pp. 61-83)
.
1986
Persistent link: https://www.econbiz.de/10001308543
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20
The market evolution and sales take-off of product innovations
Agarwal, Rajshree
;
Bayus, Barry L.
-
2002
Persistent link: https://www.econbiz.de/10001706803
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