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Truth or Consequences: An Analysis of Vaporware and New Product Announcements
Bayus, Barry L.; Jain, Sanjay; Rao, Ambar G. - In: Journal of marketing research : JMR 38 (2001) 1, pp. 3-13
Persistent link: https://www.econbiz.de/10006659712
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Too Little, Too Early: Introduction Timing and New Product Performance in the Personal Digital Assistant Industry
Bayus, Barry L.; Jain, Sanjay; Rao, Ambar G. - In: Journal of marketing research : JMR 34 (1997) 1, pp. 50-63
Persistent link: https://www.econbiz.de/10006675257
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A Segmentation Model for the Targeted Marketing of Consumer Durables
Bayus, Barry L.; Mehta, Raj - In: Journal of marketing research : JMR 32 (1995) 4, pp. 463-469
Persistent link: https://www.econbiz.de/10006679926
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Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes - Are two better than one? Not always!
Bayus, Barry L.; Putsis Jr, William P. - In: Marketing science : the marketing journal of the … 18 (1999) 2, pp. 137-153
Persistent link: https://www.econbiz.de/10006912496
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A: ORGANIZATIONAL DYNAMICS - Product proliferation: An empirical analysis of product line determinants and market outcomes
Bayus, Barry L.; Putsis Jr, William P. - In: Operations research, Management science : OR MS ; the … 40 (2000) 2, pp. 133-136
Persistent link: https://www.econbiz.de/10006516573
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High-definition television: Assessing demand forecasts for a next generation consumer durable
Bayus, Barry L. - In: Operations research, Management science : OR MS ; the … 34 (1994) 6, pp. 659-662
Persistent link: https://www.econbiz.de/10006537939
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The Role of Pre-Entry Experience, Entry Timing, and Product Technology Strategies in Explaining Firm Survival
Bayus, Barry L.; Agarwal, Rajshree - In: Management science : journal of the Institute for … 53 (2007) 12, pp. 1887-1902
Persistent link: https://www.econbiz.de/10007884042
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Crowdsourcing New Product Ideas over Time: An Analysis of the Dell IdeaStorm Community
Bayus, Barry L. - In: Management science : journal of the Institute for … 59 (2013) 1, pp. 226-244
Persistent link: https://www.econbiz.de/10010068111
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LETTERS
Carroll, John S.; Goldstein, Alfred G.; Toffler, Barbara Ley - In: Sloan management review 37 (1996) 3, pp. 4-12
Persistent link: https://www.econbiz.de/10006320415
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Are Product Life Cycles Really Getting Shorter?
Bayus, Barry L. - In: The journal of product innovation management : an … 11 (1994) 4, pp. 300-308
Persistent link: https://www.econbiz.de/10006342744