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Customer Satisfaction, Product...
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Beziehungsmarketing
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15
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14
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1
Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services
Anderson, Eugene W.
;
Fornell, Claes
;
Rust, Roland T.
- In:
Marketing science : the marketing journal of the …
16
(
1997
)
2
,
pp. 129-145
Persistent link: https://www.econbiz.de/10006923278
Saved in:
2
Economic consequences of providing quality and customer satisfaction
Anderson, Eugene W.
;
Fornell, Claes
;
Lehmann, Donald R.
-
1993
Persistent link: https://www.econbiz.de/10004197354
Saved in:
3
Customer Satisfaction and Shareholder Value
Anderson, Eugene W.
;
Fornell, Claes
;
Mazvancheryl, Sanal K.
- In:
Journal of marketing
68
(
2004
)
4
,
pp. 172-185
Persistent link: https://www.econbiz.de/10005925198
Saved in:
4
The American Customer Satisfaction Index: Nature, Purpose, and Findings
Fornell, Claes
;
Johnson, Michael D.
;
Anderson, Eugene W.
; …
- In:
Journal of marketing
60
(
1996
)
4
,
pp. 7-18
Persistent link: https://www.econbiz.de/10005991252
Saved in:
5
Customer Satisfaction, Market Share, and Profitability: Findings From Sweden
Anderson, Eugene W.
;
Fornell, Claes
;
Lehmann, Donald R.
- In:
Journal of marketing
58
(
1994
)
3
,
pp. 53-66
Persistent link: https://www.econbiz.de/10006002303
Saved in:
6
Rational and Adaptive Performance Expectations in a Customer Satisfaction Framework
Johnson, Michael D.
;
Anderson, Eugene W.
;
Fornell, Claes
- In:
Journal of consumer research : JCR ; an …
21
(
1995
)
4
,
pp. 695-707
Persistent link: https://www.econbiz.de/10006681653
Saved in:
7
Foundations of the American Customer Satisfaction Index
Anderson, Eugene W.
;
Fornell, Claes
- In:
Total quality management
11
(
2000
)
7
,
pp. 869-882
Persistent link: https://www.econbiz.de/10007178175
Saved in:
8
Economic consequences of providing quality and customer satisfaction : working paper
Anderson, Eugene W.
-
1993
Persistent link: https://www.econbiz.de/10013409698
Saved in:
9
The effect of customer satisfaction on consumer spending growth
Fornell, Claes
;
Rust, Roland T.
;
Dekimpe, Marnik G.
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 28-35
Persistent link: https://www.econbiz.de/10003947425
Saved in:
10
Consumer input for marketing decisions
Fornell, Claes
-
1976
Persistent link: https://www.econbiz.de/10000049883
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