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Predicting competitive response to P & G's value pricing move : combining normative and empirical analyses

Ailawadi, Kusum L. (contributor); … - 2002 - Rev.

This research uses P&G's value pricing initiative as a context for testing the ability of a normative economic model to predict competitor and retailer response. We first estimate the response parameters of a demand function for each brand from the period before value pricing was initiated. We...

Persistent link: https://www.econbiz.de/10003755019

Predicting Competitive Response to a Major Policy Change: Combining Game-Theoretic and Empirical Analyses

Ailawadi, Kusum L.; Kopalle, Praveen K.; Neslin, Scott A. - In: Marketing science : the marketing journal of the … 24 (2005) 1, pp. 12-24

Persistent link: https://www.econbiz.de/10006878237

Innovations in retail pricing and promotions

Grewal, Dhruv; Ailawadi, Kusum L.; Gauri, Dinesh; Hall, … - In: Journal of retailing 87 (2011), pp. 43-52

Persistent link: https://www.econbiz.de/10009269263

Predicting Competitive Response to P&G's Value Pricing Move : Combining Normative and Empirical Analyses

Ailawadi, Kusum L.; Kopalle, Praveen K.; Neslin, Scott - 2003

Persistent link: https://www.econbiz.de/10014031136

Understanding competition between retailers and manufacturers : an integrated analysis of store brand and national brand deal usage

Ailawadi, Kusum L. (contributor); Gedenk, Karen (contributor) - 2003 - Rev.

Persistent link: https://www.econbiz.de/10003755018

Sales promotion

Gedenk, Karen; Neslin, Scott A.; Ailawadi, Kusum L. - In: Retailing in the 21st century : current and future trends, (pp. 393-407). 2010

Persistent link: https://www.econbiz.de/10003938774

Decomposition of the sales impact of promotion-induced stockpiling

Ailawadi, Kusum L.; Gedenk, Karen; Lutzky, Christian; … - In: Journal of marketing research : JMR 44 (2007) 3, pp. 450-467

Persistent link: https://www.econbiz.de/10003547859

Consumer response to uncertain promotions : an empirical analysis of conditional rebates

Ailawadi, Kusum L.; Gedenk, Karen; Langer, Tobias; Ma, Yu; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 94-106

Persistent link: https://www.econbiz.de/10010370699

Does retailer CSR enhance behavioral loyalty? : a case for benefit segmentation

Ailawadi, Kusum L.; Neslin, Scott A.; Luan, Y. Jackie; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 156-167

Persistent link: https://www.econbiz.de/10010400710

Pursuing the value-conscious consumer: store brands versus national brand promotions

Ailawadi, Kusum L.; Neslin, Scott A.; Gedenk, Karen - In: A reader in marketing communications, (pp. 79-113). 2005

Persistent link: https://www.econbiz.de/10003292723

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