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Understanding the mind of the pet owner for veterinary services
Gabay, Gillie; Moskowitz, Howard R.; Rotondo, Kenneth J.; … - In: Services marketing quarterly 35 (2014) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10010346102
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Construction of heterogeneous conjoint choice designs : a new approach
Liu, Qing; Tang, Yihui - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 346-366
Persistent link: https://www.econbiz.de/10011291348
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The role of context definition in choice experiments : a methodological proposal based on customized scenarios
Boncinelli, Fabio; Moneti, Maria; Gerini, Francesca; … - In: Wine Economics and Policy 9 (2020) 2, pp. 49-62
One of the most critical points for the validity of Discrete Choice Experiments lies in their capability to render the experiment as close to actual market conditions as possible. In particular, when dealing with products characterized by a large number of attributes, the construction of the...
Persistent link: https://www.econbiz.de/10012510880
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Marktorientierte Konzeption der Produktqualität
Fillip, Stefan - 1997
Persistent link: https://www.econbiz.de/10000627322
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Integration of preference analysis methods into Quality Function Deployment : a focus on elderly people
Abu-Assab, Samah - 2011
Persistent link: https://www.econbiz.de/10009521884
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Die Eignung von Verfahrensvarianten der Conjoint-Analyse zur Gestaltung von Produktbündeln
Klein, Andreas; Göbel, Claudia - 2012
Persistent link: https://www.econbiz.de/10009764117
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Wirkungen des Produktdesigns : Analyse und Messung am Beispiel Automobildesign
Kohler, Thomas C. - 2003 - 1. Aufl
Persistent link: https://www.econbiz.de/10001788016