Similar Search Results

Building on the past : advancing theory in services through meta-analysis

Orsingher, Chiara; Hogreve, Jens; Ordanini, Andrea - In: Journal of service management 27 (2016) 1, pp. 37-42

Persistent link: https://www.econbiz.de/10011482112

Forecasting new product trial with analogous series

Wright, Malcom J.; Stern, Philip - In: Journal of business research : JBR 68 (2015) 8, pp. 1732-1738

Persistent link: https://www.econbiz.de/10011317072

The Pareto rule for frequently purchased packaged goods : an empirical generalization

Kim, Baek Jung; Singh, Vishal; Winer, Russell S. - In: Marketing letters : a journal of research in marketing 28 (2017) 4, pp. 491-507

Persistent link: https://www.econbiz.de/10011780829

A meta-analysis of correlations between market share and other brand performance metrics in FMCG markets

Jung, Sang-Uk; Zhu, John; Gruca, Thomas S. - In: Journal of business research : JBR 69 (2016) 12, pp. 5901-5908

Persistent link: https://www.econbiz.de/10011597549

Fundamental patterns of in-store shopper behavior

Sorensen, Herb; Bogomolova, Svetlana; Anderson, Katherine; … - In: Journal of retailing and consumer services 37 (2017), pp. 182-194

Persistent link: https://www.econbiz.de/10011729837

International rankings of government performance and source credibility for citizens : experiments about e-government rankings in the UK and the Netherlands

James, Oliver; Petersen, Carolyn - In: Public management review 20 (2018) 4, pp. 469-484

Persistent link: https://www.econbiz.de/10011859727

Customer satisfaction and firm performance : insights from over a quarter century of empirical research

Otto, Ashley S.; Szymanski, David M.; Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 48 (2020) 3, pp. 543-564

Persistent link: https://www.econbiz.de/10012290971

Category-level drivers of the market share-rank power law relationship

Bae, Young Han; Gruca, Thomas S.; Lim, Hyunwoo; … - In: European journal of marketing 58 (2024) 6, pp. 1653-1675

Persistent link: https://www.econbiz.de/10015076739

When brands go dark : a replication and extension : examining market share of brands that stop advertising for a year or longer

Phua, Peilin; Hartnett, Nicole; Beal, Virginia; Trinh, Giang - In: Journal of advertising research 63 (2023) 2, pp. 172-184

Persistent link: https://www.econbiz.de/10014317782

An empirical test of theories of price valuation using a semiparametric approach, reference prices, and accounting for heterogeneity

Boztuğ, Yasemin; Hildebrandt, Lutz - Sonderforschungsbereich Ökonomisches Risiko <Berlin> - 2005

In this paper we estimate and empirically test different behavioral theories of consumer reference price formation. Two major theories are proposed to model the reference price reaction: assimilation contrast theory and prospect theory. We assume that different consumer segments will use...

Persistent link: https://www.econbiz.de/10005861848