Purpose – Past consumer behavior researchers contend that there is a significant relationship between a consumer's religious affiliation and a number of consumption related variables. Based on Worthington et al. 's multi‐dimensional approach this paper aims to examine the concept of consumer...

Purpose – The consumer culture in recent times has evolved into one of the most powerful ingredients shaping individuals and societies. Although the behavioural intentions and purchase decisions related models continue to dominate research and managerial practice, a deeper look indicates that...

Purpose – The purpose of this paper is to explicate the psychological motivations underlying this influence as well as to provide empirical evidence of it. Individuals' consumption psychology and investment psychology have been traditionally viewed as rather separate realms. However,...

Purpose – The aim of this paper is to examine the current and future outlook of smartphones and how they will transform the loyalty marketing landscape. Design/methodology/approach – The approoach takes the form of tapping big‐name companies, like Nielsen, Ogilvy and Wells Fargo, to...

Purpose – The objective of this paper is to investigate the lifestyles of contemporary Chinese affluent consumers and their influences on a number of consumption variables such as brand preference (local versus foreign), attitudes toward innovative products, luxury consumption, impulse...

Purpose – The intent of this article is to explore the automobile purchase patterns of Chinese Americans by examining factors driving an intriguing phenomenon – most Chinese Americans prefer Japanese or European brands of automobiles over US brands. Design/methodology/approach – This...

Purpose – This article aims to provide a comparison between the patterns of brand loyalty of five consumer groups – three groups of Millennials and two groups of Generation X consumers. To avoid reductionist generalizations, the study takes into account several market‐related situations...

Purpose – The purpose of this study is to understand consumers' product use, practices, identity, and brand meanings in the context of a brand community dedicated to a mainstream Japanese motorcycle brand. Design/methodology/approach – A qualitative research approach was used in the form of...