"June, 1989." "Revised version of a paper originally presented at the Marketing Science in Dallas, March 1986, under the title 'A pricing model based on perception theories and its testing on scanner panel data'."

The National Science Foundation established the Decision and Management Sciences Program (DMS) in 1982. Healthy and growing, DMS is likely to affect OR/MS significantly, not only by providing funds for basic research, but also through its vision of a combined theoretical and empirical science of...

A manager tries to put together the various resources under his control into an activity that achieves his objectives. A model of his operation can assist him but probably will not unless it meets certain requirements. A model that is to be used by a manager should be simple, robust, easy to...

Mahajan and Muller (Mahajan, V., E. Muller. 1986. Advertising pulsing policies for generating awareness for new products. 89–106.) have written a valuable paper that analyzes a particular class of advertising policies under the assumption of an S-shaped response function. As we shall discuss,...

A multinomial logit model of brand choice, calibrated on 32 weeks of purchases of regular ground coffee by 100 households, shows high statistical signficance for the explanatory variables of brand loyalty, size loyalty, presence/absence of store promotion, regular shelf price and promotional...

No abstract available

Guadagni and Little (1983) had a surprising (to the authors) number of citations, presumably because it was the first paper to build a useful model with UPC scanner panel data. More surprising (but not to the authors) was that the model, compared to those in most academic papers, found...

A multinomial logit model of brand choice, calibrated on 32 weeks of purchases of regular ground coffee by 100 households, shows high statistical significance for the explanatory variables of brand loyalty, size loyalty, presence/absence of store promotion, regular shelf price and promotional...

Manufacturer-supported trade deals remain one of the major competitive tools in today's marketplace. This is true despite the fact that such trade deals are often claimed to be unprofitable for manufacturers. The unprofitability is attributed to the fact that retailers forward buy and do not...

The objectives of urban traffic management are to make more efficient use of existing transportation resources and provide for the movement of people in an efficient manner through the development of low-cost short-range management strategies. Implementation of such strategies can provide for...