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To Zap or Not to Zap: A Study...
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Consumer behaviour
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Chattopadhyay, Amitava
83
Siddarth, S.
25
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13
Gorn, Gerald J.
12
Lajos, Joseph
8
Katona, Zsolt
6
Silva-Risso, Jorge M.
6
Wertenbroch, Klaus
6
Darke, Peter R.
5
Dawar, Niraj
5
Soman, Dilip
5
Ashworth, Laurence
4
Bucklin, Randolph E.
4
Goldenberg, Jacob
4
Moldovan, Sarit
4
Ansons, Tamara L.
3
Batra, Rajeev
3
Brendl, C. Miguel
3
Hoegg, Joandrea
3
Jiang, Lan
3
Leboe, Jason P.
3
Mukherjee, Anirban
3
Nedungadi, Prakash
3
Sarvary, Miklos
3
Sárváry, Miklós
3
Wan, Fang
3
Yang, Haiyang
3
Yi, Tracey
3
Andrade, Eduardo B.
2
Basu, Kunal
2
Burroughs, James E.
2
Carvallo, Mauricio
2
Chang, Kwangpil
2
Currim, Imran S.
2
Dahl, Darren W
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2
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2
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8
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ECONIS (ZBW)
55
OLC EcoSci
32
RePEc
14
BASE
3
Other ZBW resources
2
USB Cologne (EcoSocSci)
1
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71
Should Advertising Appeals Match the Basis of Consumers' Attitudes?
Dube, Laurette
;
Chattopadhyay, Amitava
;
Letarte, Anick
- In:
Journal of advertising research
36
(
1996
)
6
,
pp. 82-89
Persistent link: https://www.econbiz.de/10006529846
Saved in:
72
The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste
Jiang, Lan
;
Hoegg, Joandrea
;
Dahl, Darren W
; …
- In:
Journal of consumer research : JCR ; an …
36
(
2010
)
5
,
pp. 748-757
Persistent link: https://www.econbiz.de/10008372803
Saved in:
73
Category Activation Model: A Spreading Activation Network Model of Subcategory Positioning When Categorization Uncertainty Is High
Lajos, Joseph
;
Katona, Zsolt
;
Chattopadhyay, Amitava
; …
- In:
Journal of consumer research : JCR ; an …
36
(
2009
)
1
,
pp. 122-136
Persistent link: https://www.econbiz.de/10008255662
Saved in:
74
On the Perceived Value of Money: The Reference Dependence of Currency Numerosity Effects
Wertenbroch, Klaus
;
Soman, Dilip
;
Chattopadhyay, Amitava
- In:
Journal of consumer research : JCR ; an …
34
(
2007
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10007743773
Saved in:
75
Just Give Me Another Chance: The Strategies for Brand Recovery from a Bad First Impression
Muthukrishnan, A.V.
;
Chattopadhyay, Amitava
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 334
Persistent link: https://www.econbiz.de/10007719274
Saved in:
76
What drives word-of-mouth? : the roles of product originality and usefulness ; Report No. 06-111
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitava
- In:
MSI reports : working paper series
(
2006
)
2
,
pp. 81-100
Persistent link: https://www.econbiz.de/10009893460
Saved in:
77
Unconscious creativity: When can unconscious thought outperform conscious thought?
Yang, Haiyang
;
Chattopadhyay, Amitava
;
Zhang, Kuangjie
; …
- In:
Journal of consumer psychology : the official journal …
22
(
2012
)
4
,
pp. 573-582
Persistent link: https://www.econbiz.de/10010021679
Saved in:
78
When Does Comparative Advertising Influence Brand Attitude? The Role of Delay and Market Position
Chattopadhyay, Amitava
- In:
Psychology & marketing
15
(
1998
)
5
,
pp. 461-476
Persistent link: https://www.econbiz.de/10006992683
Saved in:
79
A global brand management roadmap
Özsomer, Aysegül
;
Batra, Rajeev
;
Chattopadhyay, Amitava
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10009846338
Saved in:
80
The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitava
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 109-120
Persistent link: https://www.econbiz.de/10009133489
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