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Editorial: Journal Rankings: S...
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pricing
6
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4
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4
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3
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3
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14
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23
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Shugan, Steven M.
120
Hauser, John R.
10
Jeuland, Abel P.
7
Xie, Jinhong
7
Mitra, Debanjan
5
Moon, Jihwan
4
Bradlow, Eric T.
3
Desiraju, Ramarao
3
Balachandran, V.
2
Brown, Jennifer
2
Ehrman, Chaim M.
2
Niraj, Rakesh
2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Kahn, Barbara
1
Kumar, Nanda S.
1
Mehmet Pa\c{s}a
1
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1
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1
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1
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1
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1
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1
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1
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1
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Center for Mathematical Studies in Economics and Management Science (CMS-EMS), Kellogg Graduate School of Management
2
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Marketing Science
41
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of marketing research : JMR
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Management Science
4
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3
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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OLC EcoSci
48
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48
ECONIS (ZBW)
22
EconStor
2
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1
Service marketing and management: capacity as a strategic marketing variable
Shugan, Steven M.
- In:
Handbook of marketing
,
(pp. 484-512)
.
2006
Persistent link: https://www.econbiz.de/10003335274
Saved in:
2
Editorial: Introduction to the special classics issue
Shugan, Steven M.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
2
,
pp. 9-11
Persistent link: https://www.econbiz.de/10003709037
Saved in:
3
Market structure research
Shugan, Steven M.
- In:
The history of marketing science
,
(pp. 129-164)
.
2014
Persistent link: https://www.econbiz.de/10010415908
Saved in:
4
Implicit understandings in channels of distribution
Shugan, Steven M.
- In:
Management science : journal of the Institute for …
31
(
1985
)
4
,
pp. 435-460
Persistent link: https://www.econbiz.de/10001015684
Saved in:
5
Estimating brand positioning maps using supermarket scanning data
Shugan, Steven M.
- In:
Journal of marketing research : JMR
24
(
1987
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10001020986
Saved in:
6
Product assortment in a triopoly
Shugan, Steven M.
- In:
Management science : journal of the Institute for …
35
(
1989
)
3
,
pp. 304-320
Persistent link: https://www.econbiz.de/10001063825
Saved in:
7
Strategic use of product enhancements : upgrades, add-ons, extras, and accessories
Shugan, Steven M.
- In:
Handbook of research on new product development
,
(pp. 207-226)
.
2019
Persistent link: https://www.econbiz.de/10012125129
Saved in:
8
A Mathematical Programming Model for Optimal Product Line Structuring
Shugan, Steven M.
;
Balachandran, V.
-
1977
Persistent link: https://www.econbiz.de/10012235081
Saved in:
9
Efficient Measurement of Consumer Preference Functions: A General Theory for Intensity of Preference
Hauser, John R.
;
Shugan, Steven M.
-
1977
Persistent link: https://www.econbiz.de/10012235101
Saved in:
10
Advance selling theory
Xie, Jinhong
;
Shugan, Steven M.
- In:
Handbook of pricing research in marketing
,
(pp. 451-476)
.
2009
Persistent link: https://www.econbiz.de/10003819767
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