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Behavior-based pricing in marketing channels
Li, Krista J. - In: Marketing science : the marketing journal of the … 37 (2018) 2, pp. 310-326
Persistent link: https://www.econbiz.de/10011864778
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The charm of behavior-based pricing : when consumers' taste is diverse and the consideration set is limited
Amaldoss, Wilfred; He, Chuan - In: Journal of marketing research 56 (2019) 5, pp. 767-790
Persistent link: https://www.econbiz.de/10012177644
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Transparency of behavior-based pricing
Li, Xi; Li, Jiaoyang; Wang, Xin - In: Journal of marketing research 57 (2020) 1, pp. 78-99
Persistent link: https://www.econbiz.de/10012177906
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Behavior-based quality discrimination
Li, Jiaoyang - In: Manufacturing & service operations management : M & SOM 23 (2021) 2, pp. 425-436
Persistent link: https://www.econbiz.de/10012507047
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Positioning and pricing strategies in a market with switching costs and staying costs
Jeong, Yuncheol; Maruyama, Masayoshi - In: Information economics and policy : IEP 44 (2018), pp. 47-57
Persistent link: https://www.econbiz.de/10012013127
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Decentral allocation planning in multi-stage customer hierarchies
Vogel, Sebastian; Meyr, Herbert - In: European journal of operational research : EJOR 246 (2015) 2, pp. 462-470
Persistent link: https://www.econbiz.de/10011338127
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Joint modeling of effects of customer tier program on customer purchase duration and purchase amount
Nishio, Kazuki; Hoshino, Takahiro - In: Journal of retailing and consumer services 66 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209685
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A mediating and multigroup analysis of customer loyalty
Picón-Berjoyo, Araceli; Ruiz-Moreno, Carolina; Castro, … - In: European management journal 34 (2016) 6, pp. 701-713
Persistent link: https://www.econbiz.de/10011625096
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Performance-only measures vs. performance-expectation measures of service quality
Park, Sang-June; Yi, Youjea - In: The service industries journal 36 (2016) 15/16, pp. 741-756
Persistent link: https://www.econbiz.de/10011672380
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The "first principles" of marketing strategy
Palmatier, Robert W.; Crecelius, Andrew T. - In: AMS review : official publication of the Academy of … 9 (2019) 1/2, pp. 5-26
Persistent link: https://www.econbiz.de/10012113560