The tourism market is a market with a specific purpose; young people, as tourists,don’t seek to purchase and consume regular, common and generalized products at the level of theentire population, but seek to find satisfactions induced by the actions within this activity sector. Toensure not...

The mutations that are currently manifesting in the global economy areinfluencing in a positive manner the development of youth travel, and the main quantitativeand qualitative directions that are being shaped internationally and in Europe are alsoleaving a mark on the evolution tourism for...

Taking into account the suite of motivation that youth has when practicing tourism, it can be said that the youth travel takes highly diverse forms. These forms are educational tourism, volunteer programs and “work and travel”, cultural exchanges or sports tourism and adventure travel. In...

Global tourism has seen an explosion since the ‘60s due to the post-war global economic growth and over the past two decades it recorded a significant increase, youth travel being the main component of this growth. According to experts, this type of tourism is in full evolution, young tourists...

Currently, there is no clear definition for the youth travel concept. This concept emerged much latter than the first forms of manifestation of tourism for young people, namely the beginning of the ’90s when the first studies regarding youth travel were also conducted. No doubt, the concept of...

The Regional Unit of Kastoria is a rural area in Northwestern Greece, located on the borderline with Albania. Kastoria city, the capital and the largest city of the Kastoria Regional Unit, is known for the production of high-quality fur products. The fur industry has faced a marked crisis from...

Creating websites and social media marketing is an integral part of business activities in companies. The Building and managing the brand is the most complex task in the contemporary market and tourism business. Strategic brand management focuses on a brand program that contains a plan for...

Nautical tourism represents a significant segment of tourism in many destinations around the world, including in Serbia. This paper investigates the role of nautical tourism as a key tourist product in the context of improving tourism in Serbia. The goal of the research is to analyze the...

The tourism in Macedonia according to relevant statistical indicators still is or is longer on low (unsatisfactory) level, which is expressed both by the number of tourists visiting the country and by the number of realized overnights by tourists. Another feature of tourism in Macedonia is its...

The tourism in Macedonia according to relevant statistical indicators still is or is longer on low (unsatisfactory) level, which is expressed both by the number of tourists visiting the country and by the number of realized overnights by tourists. Another feature of tourism in Macedonia is its...