Die vorliegende Studie untersucht, welche Komponenten der Dienstleistungsqualität einen Einfluss auf die Zufriedenheit und Verhaltensabsichten von Mitgliedern in deutschen Reitvereinen haben. Für diese Untersuchung wird ein Strukturgleichungsmodell aufgestellt und das Partial Least...

Multimediale Informations- und Führungssysteme in Kultur und Freizeit spielen eine zunehmend wichtige Rolle für Besucher von Sehenswürdigkeiten und Ausstellungen. Derartige Systeme können als Weiterentwicklung von herkömmlichen Audioguides ihre Nutzer bei der Orientierung im...

Customer retention is specific to the context of each firm, and this is rarely recognized in models for customer retention. This paper studies how customer retention in hospitality business-to-business contract catering depends on the relationship substance built up due to interaction between...

Several industries come up with a long experience with eco labeling schemes. Therefore the question arises: Which features contributed to their success or non-success in terms of market penetration, customer recognition and premium prices achieved? Which features could be adapted in order to...

The social media phenomenon has provided tremendous opportunities for self-promotion. From global pop star, Psy, reaching over 1.2 billion YouTube viewers (as of this writing) with his smash hit, “Gangnam Style” to recent college graduates “getting themselves out there” in the job market...

The Indian Premier League - IPL launched in 2008 has achieved a very high level of popularity with more than 140 million TV audiences and a brand valuation of more than 4 billion USD. The high publicity and glamour filled, franchisee owned cricketing event has also seen unprecedented money paid...

Innovations in information and communication technologies (ICT) in recent decades have had profound implications for tourism services, promotion, or distribution. We apply a Structural Equations Model (SEM) to analyse the relationships between the characteristics of tourists visiting Amsterdam,...

We consider the location problem for retail service facilities, consumer-facing storefronts that provide a service and compete with other retailers to some degree or the other. Location is one of the most important strategic decisions for a retail firm. It is a risky and often an irrevocable...

In a highly competitive sector such as the restaurant industry, entrepreneurs find it difficult to keep afloat as they encounter constantly changing customer tastes and preferences. Utilizing a face-to-face customer satisfaction survey of 96 customers of a Philippine resto-bar, this study...

This article aims to examine the contribution of Vargo and Lusch (V&L) to service-dominant logic (S-D logic) thinking from the first time it appeared until now. No previous study has specifically analyzed all contributions of V&L since the phenomenon appearance of their article about this...