Une approche sociologique de la comptabilité permet d'enrichir sensiblement le modèle en faisant ressortir plus clairement qu'il met en mouvement un ensemble de règles et principes qui, loin de s'imposer d'eux-mêmes, résultent de choix collectifs à un moment donné. A cette fin, la...

The first objective of this article is to propose a conceptual framework, presenting the main factors that can have an impact on an internet user’s response to a commercial email. In addition to the variables related to the email itself and to the situation of its reception, the model...

This paper examines the potential effects of the implementation of in-shop digital technologies (screens, terminals, etc.) on the shopping behavior. Our exploratory approach in shops of an operator shows that the perceived level of technology has an effect on the shopping value, the perceived...

Consumers’ participation in the different phases of product or service production process is developing from ordinary to more creative forms. However, the literature has mainly focused on the latter, even though simple and non-creative participation is now widespread in our society. After...

The investigations reported in this article examined some of the individual and situational determinants of the level of cognitive product differentiation in consumer products judgements, Subjects consisted of four large samples of male and female consumers in two large metropolitan areas in the...