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Optimal entry timing for a product line extension

Wilson, Lynn O. - In: Marketing science : the marketing journal of the … 8 (1989) 1, pp. 1-17

Persistent link: https://www.econbiz.de/10001090758

Supplier competition when diversity is important to the buyer

Hanson, Ward Andrew; Wilson, Lynn O. - 1991 - Rev

Persistent link: https://www.econbiz.de/10000790383

A generalized Norton–Bass model for multigeneration diffusion

Jiang, Zhengrui; Jain, Dipak - In: Management science : journal of the Institute for … 58 (2012) 10, pp. 1887-1897

Persistent link: https://www.econbiz.de/10009664647

Forecasting the number of competing products in high technology markets

Bridges, Eileen - In: International journal of forecasting 9 (1993) 3, pp. 399-405

Persistent link: https://www.econbiz.de/10001159384

Deterministic and stochastic forecasting of high-tech marketplace competition

Bridges, Eileen - In: Advances in business and management forecasting 2 (1998), pp. 219-234

Persistent link: https://www.econbiz.de/10001245823

A diffusion theory model of adoption and substitution for successive generations of high-technology products

Norton, John A. - In: Management science : journal of the Institute for … 33 (1987) 9, pp. 1069-1086

Persistent link: https://www.econbiz.de/10001062252

Deterministic and stochastic forecasting of high-tech marketplace competition

Bridges, Eileen; Ensor, Katherine B.; Norton, John A. - In: Advances in business and management forecasting 2 (1998), pp. 219-234

Persistent link: https://www.econbiz.de/10009897687

A Diffusion Theory Model of Adoption and Substitution for Successive Generations of High-Technology Products

Norton, John A.; Bass, Frank M. - In: Management Science 33 (1987) 9, pp. 1069-1086

This study deals with the dynamic sales behavior of successive generations of high-technology products. New technologies diffuse through a population of potential buyers over time. Therefore, diffusion theory models are related to this demand growth. Furthermore, successive generations of a...

Persistent link: https://www.econbiz.de/10009191321

Forecasting the number of competing products in high-technology markets

Bridges, Eileen; Ensor, Katherine B.; Norton, John A. - In: International Journal of Forecasting 9 (1993) 3, pp. 399-405

Persistent link: https://www.econbiz.de/10005429400