Purpose – The purpose of this article is to integrate existing theoretical explanations for innovation diffusion across … historical case analysis were used to support an integrative model. Findings – Innovation diffusion is affected by technological … the disciplines of marketing, innovation and sociology research. Design/methodology/approach – Literature reviews and …

of the global communications infrastructure. Modelling the diffusion of mobile handsets as a product category is becoming … less relevant as the market is approaching saturation especially in the developed countries. Simultaneously, the diffusion … compares the diffusion patterns of mobile handset features, using a longitudinal annual dataset of the penetrations of 15 …