of perceived risk in the relationship between these three variables. Design/methodology/approach – Four Bordeaux wine … a strong preference for the most typical label. However, this preference decreases when the perceived risk associated … acceptance of atypical designs is linked to the level of perceived risk at the moment of purchase. A brand that targets …

drives all other entrepreneurial marketing dimensions where accounting for risk is pervasive rather than a stand …

risk – in an Internet setting and offers three solutions. While there is no complete guarantee of sustainability and …

foreign countries prior to direct investment. It would seem that the risk of involvement in countries with varying social …

a revival of interest in the effect of risk on economic growth. We quantify both ex ante and ex post effects of risk …-running panel data set for rural households in Zimbabwe. We find that risk substantially reduces growth: in the ergodic distribution … the mean (across households) capital stock is 46% lower than in the absence of risk. This is, we believe, the first micro …

individual perspective, but also from a societal one. Many increases in social risk involve a simultaneous increase in risk and … inequality. This paper presents an experiment which disentangles concerns for risk and inequality in a social risk context … terms of dispersion. We disentangle four types of dispersion: ex ante inequality, ex post inequality, individual risk, and …

help rural households to pool risk. In this paper I investigate two functions of transfers in Ethiopia: risk pooling and … income redistribution. Unlike most of the literature this paper investigates not only whether but also how much risk pooling … households. However, the contributions of transfers to risk pooling and income redistribution are economically very limited. …

The risk of investment in schooling has largely been ignored. We assess thevariance in the rate of return by surveying … skewed. Our best guess of ex ante risk in university education is a coefficient ofvariation of about 0.3, comparable to that …

The polish hotel market grows in a dynamic way, however investment in this market is subject to some risk. A …