Similar Search Results

Public relations education from an editor’s perspective

Elliott, Geoff; Koper, Eric - In: Journal of Communication Management 7 (2003) 1, pp. 21-33

relations and, more broadly, careers in PR. The main issues and concepts raised in the paper relate to trust, ethics and the …

Persistent link: https://www.econbiz.de/10014850713

Ethics – Who needs them?

Marshall, Tim - In: Journal of Communication Management 7 (2003) 2, pp. 107-112

Why should PR professionals bind themselves to a code of ethics when even membership of a professional industry … association is not mandatory? Is it not easier to be ethics‐free? The Public Relations Institute of New Zealand (PRINZ) is one of … a number of public relations associations around the world that has recently reviewed its code of ethics. The new codes …

Persistent link: https://www.econbiz.de/10014850722

Informal relations: A look at personal influence in media relations

Shin, Jae‐Hwa; Cameron, Glen T. - In: Journal of Communication Management 7 (2003) 3, pp. 239-253

analysis, the perceptions of each group regarding the ethics of informal relations were also investigated. The two groups … reported significantly different perceptions of the influence of informal relations on the news, as well as the ethics of …

Persistent link: https://www.econbiz.de/10014850730

Risk, reputation and trust

Webley, Simon - In: Journal of Communication Management 8 (2004) 1, pp. 9-12

statements of corporate values and their application through codes of business ethics. These alone are not enough to make any …

Persistent link: https://www.econbiz.de/10014850741

Ethical obligations of public relations in an era of globalisation

Starck, Kenneth; Kruckeberg, Dean - In: Journal of Communication Management 8 (2004) 1, pp. 29-40

Two sets of questions animate this discussion: (1) What is corporate social responsibility? Why is it desirable? How can it be assessed? (2) Why should public relations practitioners be interested in corporate social responsibility?can public relations do to promote corporate social...

Persistent link: https://www.econbiz.de/10014850743

Communication ethics: Principle and practice

Beckett, Robert - In: Journal of Communication Management 8 (2004) 1, pp. 41-52

Communication ethics, this paper argues, is a discipline ready for application to communication management and is …, communication ethics offers managers a means to face unpredictable futures with greater certainty and purpose. This paper outlines … information technology. Positioned independently from the professional bodies of communication, an interdisciplinary ethics offers …

Persistent link: https://www.econbiz.de/10014850744

The myth of the “ethical guardian”: An examination of its origins, potency and illusions

L’Etang, Jacquie - In: Journal of Communication Management 8 (2004) 1, pp. 53-67

perspectives that emerged throughout the 20th century. It is argued that the ethics and social responsibility have long been an …

Persistent link: https://www.econbiz.de/10014850745

Social facts and ethical hardware: Ethics in the value proposition

Graham Spickett‐Jones, J.; Kitchen, Philip J.; Reast, … - In: Journal of Communication Management 8 (2004) 1, pp. 68-82

Providing a framework for integrating aspects of externally directed corporate and marketing communication efforts, this paper makes a case for the communication of positive and credible ethical values as a potentially critical component in communications strategy and sustainable competitive...

Persistent link: https://www.econbiz.de/10014850746

Non‐governmental organisations, ethics and corporate public relations

Beaudoin, Jean‐Pierre - In: Journal of Communication Management 8 (2004) 4, pp. 366-371

This paper follows a presentation made at the Public Relations World Festival in Rome on 21st June, 2003. It is based on observation of how the position of nongovernmental organisations (NGOs) has changed over time in the representation of public opinion considered as a social consensus around...

Persistent link: https://www.econbiz.de/10014850766

Abuse and self‐abuse – PR and its USP, plausible deniability

Linning, Richard - In: Journal of Communication Management 9 (2005) 1, pp. 65-72

Who started it we will never know. But from the birth of newspapers, advertisers realised that the third party endorsement of apparently independent editorial reporting delivered their message more cheaply – and arguably more credibly – than paid advertising. Thus in the 17th century the...

Persistent link: https://www.econbiz.de/10014850779