Pikkemaat, Birgit; Zehrer, Anita - In: International Journal of Culture, Tourism and … 10 (2016) 4, pp. 343-360
Purpose This paper aims to explore the pertinent issues of innovation and service experiences in family firms in the tourism industry, which are mostly small- and medium-sized enterprises. Design/methodology/approach The conceptual paper, building on social identity theory, undertakes a thorough...