The relationship between common creativity antecedents and creative performance is seldom clarified and the assertion that employee attitudinal and work environment factors spur creative performance has rarely been tested. The present study adopts an individual level of analysis and investigates...

The World Wide Web was launched in 1991 by Tim Berners Lee and shortly after that, in 1994, Pizza Hut delivered its first pizza after receiving an online order. Electronic commerce is one of the boons of internet and the one that is speculated to alter how businesses will grow in the competitive...

Product assortment planning is considered as one of the important problems in the retail business. Traditional approaches to product selection in the assortment are largely based on individual product popularity or margins. More recent research works in the literature utilize the cross selling...

The passing of the long awaited Companies Act in 2013 is probably the single most important development in India’s history of corporate legislation, next only to the monumental Companies Act 1956 which it replaces. While significant improvements have been effected in required standards of...

Questionnaire surveys of perceptions of institutional environment have been found to be a good diagnostic tool to facilitate self-renewal, leading to effective management of institutions of Higher education. Normally, such tools are developed by interviewing multiple stakeholders (faculty,...

Recent empirical evidence from different markets suggests that the security market line is flatter than posited by CAPM. This flatness implies that a portfolio long in low-beta assets and short in high-beta assets would earn positive returns. Frazzini and Pedersen (2014) conceptualize a BAB...

This paper seeks to answer the question, “In the Indian context, what insights can employers offer on the knowing, doing and being dimensions of the formation of an MBA graduate, that management education institutes can use to rebalance their curricula?” It uses the theoretical framework...

Previous studies with regard to brand adoption by retailers have focussed on large retailers who are approached directly by the brands. There is a lack of studies on how BoP retailers adopt brands who sell to a very different set of customers and are served indirectly through long indirect...

Whereas marketing scholars have explored firms’ market-driven behaviors, relatively limited attention has focused on firms’ market-driving behaviors. Early writings on the subject suggest that market-driving behaviors serve as an important complement to market-driven behaviors. The purpose...

Celebrity endorsement is a big market in India and continues to grow bigger. However, inspite of prevalent use of celebrities for endorsement, not all celebrity endorsements have been successful. The list of unsuccessful examples suggest that it will be wrong to consider celebrity endorsement as...