The paper provides an overview of the state of the Marketing Analytics practice in India today, its contribution and its possible challenges for future growth. A diverse set of practitioners from multiple sectors of industries that use Analytics were interviewed on their opinions were collated,...

The National Railways of an Emerging Asian Economy (NREAE), the second largest railway network in the world, is facing growing challenges from low fare airlines. To combat these challenges, NREAE has to adopt revenue management systems where efficient forecasting plays a crucial role. In this...

Robust plans need to be developed for rapidly evacuating victims from a nuclear disaster site. Although nuclear plants are constructed with multiple redundant safety features, the chances of a leak can never be zero. In the event of a nuclear disaster, there is a need for an efficient evacuation...

Dispute resolution through arbitration is the chosen method for businesses, however, it has often been experienced that due to a poorly drafted arbitration clause in the main contract or in a separate contract, there is no effective arbitration between the parties and there is a new dispute...

The Indian government became the first regulator in the world to mandate a minimum CSR spending on certain specified social welfare activities. Prior research in psychology indicates that individuals tend to focus heavily (Anchor) on the initial information or estimate in a decision making...

This paper examines how two contradictory psychological traits, self-deception (SD) and professional skepticism (PS), affect managers and auditors assessments of the ethicality of various earnings management choices. Whereas, self-deception allows individuals to reduce cognitive dissonance...

This paper examines the effect of SAS No. 99 recommended group brainstorming on the auditor’s search for potential material misstatements and assessments of fraud risk in the presence of different levels of pressures and opportunities. We argue that there are potential differences in the...

In this study we examine the fee premiums earned by Big 4 auditors (B4As) in India. We then try to determine the primary cause of the fee premiums in an Indian context. The B4As charge fee premiums for two primary reasons. First they are considered to be a potential indemnifier of losses for the...

Increasing globalization of economy has provided fresh impetus to internationalization efforts of firms from both developed and emerging economies. Extant research in this area has been carried out with the perspective of firms from developed economies. The issue of internationalization efforts...

Firms adopt distinct strategic orientation in response to change in environment. Deregulation is a drastic change in firm’s environment. This paper attempts to explain strategic orientation exhibited by firms in response to deregulation from an institutional theory perspective. Integrating...