Coupons continue to be one of the most favourite promotional tools for the marketers to influence, incentivize, and encourages customers towards trying the product. Mobile-coupon (m-coupon), an extension of the traditional coupons which is accessible on mobile device, has emerged as one of the...

For two independently drawn samples from continuous distributions, a statistical test based on the mutual information statistic is proposed for the null hypothesis that both the samples originate from the same population. Asymptotic properties of the test statistic under the null hypothesis of...

Variety seeking behavior and its corollary, purchase reinforcement have been looked at from diverse viewpoints in marketing literature. One specific viewpoint has involved looking at the effects of variety seeking behavior on purchase behavior and brand preference. In the area of marketing...

We introduce a multiple scenario, multiple period, optimization-based decision support system (DSS) for strategic planning in a process industry. The DSS is based on a two stage stochastic linear program (SLP) with recourse for strategic planning. The model could be used with little or no...

We propose tests for equality of treatment effects in the context of a double-blind 2 x 2 cross-over trial which do not require treatment codes to be unblinded and thus can be used as a part of the interim analyses. We first discuss the set-up of a 2 x 2 cross-over trial and state the important...

Due to the preference of satiation (of the profit target) over maximization (of expected profit) in uncertain situations, the newsboy problem with the satiation objective is an important practical problem. In the multi-product setting, practically usable solution methods are available only for...

In this paper we explore whether there are differences in IT adoption, as well associated organizational change between private and state owned enterprises. We use two datasets from India to conduct this analysis- primary survey data of about 500 firms in India that contains detailed information...

The passing of the long awaited Companies Act in 2013 is probably the single most important development in India's history of corporate legislation, next only to the monumental Companies Act 1956 which it replaces. While significant improvements have been effected in required standards of...

Meeting the prot target is often preferred over maximizing expected prot in uncertain business environments. Research into the newsboy problem with satiation objective started quite early. However, the progress has been slow, particularly in the multi-product setting. We study the general...

Social Enterprise is young, emerging, and a high potential domain attracting thousands of social entrepreneurs in India. Social enterprises, with their dual focus on financial sustainability and social impact, face a set of unique challenges. One of the most important challenge which has a major...