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Masstige consumption, brand happiness, and brand advocacy : a service perspective
Purohit, Sonal; Arora, Vibha; Radia, Karan Nilesh - In: International journal of consumer studies 48 (2024) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10014465451
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Consumer behavior research in the 21st century : clusters, themes, and future research agenda
Ma, Zhenzhong; Guo, Guangrui; Lei, Jing - In: International journal of consumer studies 48 (2024) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10014465609
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Digital consumer engagement in a social network : a literature review applying TCCM framework
Saikia, Winee; Bhattacharjee, Abhigyan - In: International journal of consumer studies 48 (2024) 1, pp. 1-31
Persistent link: https://www.econbiz.de/10014465615
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Responding to COVID-19 : the impact of corporate social responsibility on consumer behavior
Stadler Blank, Ashley; Loveland, Katherine E.; Cheng, Andong - In: International journal of consumer studies 48 (2024) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10014465619
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Five decades of self-congruity in consumer behaviour research : a systematic review and future research agenda
Kolańska-Stronka, Magdalena; Singh, Balgopal - In: International journal of consumer studies 48 (2024) 1, pp. 1-46
Persistent link: https://www.econbiz.de/10014465626
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Anthropomorphism and consumer behaviour : a SPAR-4-SLR protocol compliant hybrid review
Khan, Fateh Mohd; Anas, Mohammad; Uddin, S. M. Fatah - In: International journal of consumer studies 48 (2024) 1, pp. 1-37
Persistent link: https://www.econbiz.de/10014465629
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Does the pandemic effect still exist? : a comparative analysis of online food services in India and Spain
Singh, Nidhi; Alcántara-Pilar, Juan Miguel; … - In: International journal of consumer studies 48 (2024) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10014465631
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Customer relational benefit : a second-order meta-analysis and an alternative framework
Vieira, Valter Afonso; Araujo, Clecio Falcao; Almeida, … - In: International journal of consumer studies 48 (2024) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10014465636
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Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv; Benoit, Sabine; Noble, Stephanie M.; … - In: Journal of retailing 99 (2023) 4, pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
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Immersive retailing : the in-store experience
Hagtvedt, Henrik; Chandukala, Sandeep R. - In: Journal of retailing 99 (2023) 4, pp. 505-517
Persistent link: https://www.econbiz.de/10014465641