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In this paper we applied two well known empirical models, the ‘pricing-to-market’ and the ‘residual demand elasticity’ approach, to test for market power of German food and beverage exporters on the main international markets (beer, cocoa powder, chocolate, and sugar...
Persistent link: https://www.econbiz.de/10008802587
This paper derives a three stage Cournot-oligopoly game for product innovation, expenditure on introducing the product … the innovating firm invests in marketing, so that consumers become aware of the newly developed product. Firms first … theoretical model are that both the marketing of a product innovation and a firm's propensity to introduce an innovation decrease …
Persistent link: https://www.econbiz.de/10011446211
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The purpose of this paper is to examine the impact of bilateral imperfect competition between processors and retailers and of import supply on optimal advertising intensity, advertising expenditures, and checkoff assessment rates. First, comparative static analyses were conducted on the newly...
Persistent link: https://www.econbiz.de/10010881011
This paper derives a three stage Cournot-oligopoly game for product innovation, expenditure on introducing the product … the innovating firm invests in marketing, so that consumers become aware of the newly developed product. Firms first … theoretical model are that both the marketing of a product innovation and a firm's propensity to introduce an innovation decrease …
Persistent link: https://www.econbiz.de/10014099109
the innovating firm invests in marketing, so that consumers become aware of the newly developed product. Firms first … theoretical model are that both the marketing of a product innovation and a firm's propensity to introduce an innovation decrease … a positive effect on product innovation and marketing effort. These findings are tested empirically using survey data …
Persistent link: https://www.econbiz.de/10013428414
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