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Why older adults show preference for rational over emotional advertising appeals : a U.K. brand study challenges the applicability of socioemotional selectivity theory to advertisi...
Sudbury-Riley, Lynn; Edgar, Lisa - In: Journal of advertising research 56 (2016) 4, pp. 441-455
Persistent link: https://www.econbiz.de/10011628658
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Effects of influencer marketing on Instagram
Riedl, Joachim; Luckwald, Lisa von - 2019 - revised Feb. 2019, v5.2
Persistent link: https://www.econbiz.de/10012108679
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Consumer attitude formation from eWOM : interplay between cognition and affect
Kim, Jinsoo - In: International journal of internet marketing and … 11 (2017) 4, pp. 330-354
Persistent link: https://www.econbiz.de/10011859084
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Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.; Kim, Jihoon; Lee, Yen-I; Sun, Shuoya; … - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 2, pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
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Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisement
Lim, Choong Hoon; Yi, U-yŏng; Pedersen, Paul M. - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 55-71
Persistent link: https://www.econbiz.de/10010406124
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The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila; Noel, Hayden - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
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Examining the impact of differing guilt advertising appeals among the Generation Z cohort
Conlin, Ronald; Bauer, Steven - In: International review on public and non-profit marketing 19 (2022) 2, pp. 289-308
Persistent link: https://www.econbiz.de/10013268072
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The effectiveness of sustainability social marketing use of fear and guilt appeals to influence the behavioural intention of millennials
Breda, Lise van; Terblanche-Smit, Marlize; Pelser, Theuns - In: European business review 35 (2023) 2, pp. 202-222
Persistent link: https://www.econbiz.de/10013545956
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Give me the facts or make me feel : how to effectively persuade consumers to act on a collective goal
Jin, Liyin; Wang, Yajin; Zhang, Ying - In: Journal of marketing 87 (2023) 5, pp. 776-792
Persistent link: https://www.econbiz.de/10014325448
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Cognitive decline and emotional regulation of senior consumers
Kim, DongHee; Jang, Soocheong - In: International journal of hospitality management 44 (2015), pp. 111-119
Persistent link: https://www.econbiz.de/10010501231