KAYMAZ, Önder; ALP, Ali; ÖZGÜR, Kaymaz - In: Iktisat Isletme ve Finans 23 (2008) 264, pp. 21-39
Behavioral issues cast doubt on the theses based on the assumption of rationality and efficiency. Homo economicus wisdom had served as a yardstick for all the economic judgments until behavioral research emerged. It mandates a mindset of perfect rationality. Accordingly, economic agents are...