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Marketing issues : who is the...
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Relationship marketing
26,443
Beziehungsmarketing
25,768
Consumer behaviour
9,126
Konsumentenverhalten
9,093
Customer satisfaction
5,505
Kundenzufriedenheit
5,464
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3,980
Dienstleistungsqualität
3,969
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2,669
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2,666
Deutschland
2,436
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2,393
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2,271
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2,266
Lieferantenmanagement
2,212
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2,211
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2,100
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2,099
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2,051
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2,038
Brand image
1,938
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1,933
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1,719
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1,669
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1,653
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1,634
Kundenwert
1,494
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1,492
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1,491
Customer value
1,467
Vertrauen
1,406
Confidence
1,402
Einzelhandel
1,356
Retail trade
1,349
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1,296
Markenartikel
1,281
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1,276
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1,270
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1,162
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Bruhn, Manfred
118
Homburg, Christian
107
Kumar, V.
79
Huber, Frank
58
Verhoef, Peter C.
56
Han, Heesup
54
Hollebeek, Linda D.
51
Herrmann, Andreas
50
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
41
Gil Saura, Irene
38
Mattila, Anna S.
38
Thaichon, Park
38
Grönroos, Christian
37
Svensson, Göran
37
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Mittal, Vikas
32
Neslin, Scott A.
32
Prentice, Catherine
32
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Eggert, Andreas
30
Reichwald, Ralf
30
Reinartz, Werner J.
30
Sheth, Jagdish N.
30
Evanschitzky, Heiner
29
Grewal, Dhruv
29
Loureiro, Sandra Maria Correia
29
Töpfer, Armin
29
Georgi, Dominik
28
Kleinaltenkamp, Michael
28
Matzler, Kurt
28
Aksoy, Lerzan
27
Quach, Sara
27
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Springer Fachmedien Wiesbaden
66
IGI Global
17
Université Paris-Dauphine (Paris IX)
14
American Marketing Association
11
National Bureau of Economic Research
11
Books on Demand GmbH <Norderstedt>
8
Verlag Dr. Kovač
7
Verlag Franz Vahlen
7
Fördergesellschaft Marketing an der Universität Augsburg
6
Harvard Graduate School of Business Administration
6
Haufe-Lexware GmbH & Co. KG
6
Universität St. Gallen
6
AMACOM
5
Edward Elgar Publishing
5
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
5
Information Resources Management Association
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Springer-Verlag GmbH
5
Universität Mannheim
5
Eric Cuvillier <Firma>
4
Erich-Schmidt-Verlag
4
Fachhochschule Reutlingen / European School of Business
4
HAL
4
Technische Universität Dresden
4
University of Western Sydney
4
W. Kohlhammer GmbH
4
Wiley-VCH
4
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
College of Business
3
Erasmus Research Institute of Management
3
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
3
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
3
Faculdade de Economia, Universidade Nova de Lisboa
3
Faculdade de Economia, Universidade do Porto
3
Friedrich-Schiller-Universität Jena
3
Gemeinschaftswerk der Evangelischen Publizistik
3
Institut für Marktorientierte Unternehmensführung Mannheim
3
Logos Verlag Berlin
3
NetLibrary, Inc
3
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Journal of business research : JBR
658
Journal of retailing and consumer services
589
Industrial marketing management : the international journal for industrial and high-tech firms
408
International journal of hospitality management
300
SpringerLink / Bücher
264
The journal of services marketing
226
The journal of business & industrial marketing
214
The service industries journal
188
Journal of strategic marketing
174
Journal of the Academy of Marketing Science
174
International journal of electronic customer relationship management : IJECRM
152
Journal of marketing
130
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of hospitality marketing & management
117
Journal of service research : JSR
117
Tourism management : research, policies, practice
116
Journal of service management
111
The journal of brand management : an international journal
110
The journal of product & brand management
110
Journal of retailing
108
Marketing intelligence & planning
108
Asia Pacific journal of marketing and logistics
107
European Journal of Marketing
107
Psychology & marketing
106
Journal of Business & Industrial Marketing
105
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
104
Gabler Edition Wissenschaft
103
Cogent business & management
102
European journal of marketing : EJM
97
Services marketing quarterly
97
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
Journal of marketing management : MM
85
The international journal of bank marketing : IJBM
85
Service business
84
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
78
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of Services Marketing
77
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
75
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ECONIS (ZBW)
26,489
Other ZBW resources
720
RePEc
210
USB Cologne (EcoSocSci)
117
EconStor
70
BASE
63
OLC EcoSci
31
USB Cologne (business full texts)
5
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91
Stiftung & Sponsoring : das Magazin für Non-Profit-Management und -Marketing
1998-: Berlin : Erich Schmidt Verlag GmbH & Co.KG
;
…
-
1998 - 2005; 9.2006 -
Persistent link: https://www.econbiz.de/10000678517
Saved in:
92
Marketing in der stationären Altenhilfe : ein kundenorientiertes Freiburger Konzept
Schuhen, Axel
-
1997
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000635816
Saved in:
93
Marketing management for nonprofit organizations
Sargeant, Adrian
-
1999
Persistent link: https://www.econbiz.de/10000668846
Saved in:
94
Broadening the concept of marketing
Sparks, David L.
(
contributor
)
-
American Marketing Association
-
1970
Persistent link: https://www.econbiz.de/10000562049
Saved in:
95
Political marketing : An approach to campaign strategy
Mauser, Gary A.
-
1983
Persistent link: https://www.econbiz.de/10000073736
Saved in:
96
Marketing für EU-geförderte Umweltforschungsprojekte in Berlin und Brandenburg : Studie
Clemens-Ziegler, Brigitte
;
Sulzbacher, Bärbel
-
1996
Persistent link: https://www.econbiz.de/10000956863
Saved in:
97
Fundraising : Fundraising als beziehungsorientiertes Marketing - Entwicklungsaufgaben für Nonprofit-Organisationen
Luthe, Detlef
-
1997
Persistent link: https://www.econbiz.de/10000962471
Saved in:
98
Marketing als "Pfingstgeheimnis" für Senioreneinrichtungen : lernen Sie vom Feuer der Konsumgüter-Profis
Meyer-Hentschel, Hanne
- In:
Jahrbuch Seniorenmarketing
3
(
2008/09
),
pp. 319-341
Persistent link: https://www.econbiz.de/10003714894
Saved in:
99
The evolution of nonprofit marketing
Parsons, Elizabeth
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003714943
Saved in:
100
Nonprofit marketing : sectoral applications
Parsons, Elizabeth
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003714950
Saved in:
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