The rising trend of projects with high-skilled and autonomous contributors increasingly exposes managers to the risk of idiosyncratic individual behaviors. In this paper, we examine the effects of an important behavioral factor, an individual's cost salience, the common behavioral tendency in...

New product development in several industries is driven by innovations in underlying technologies. Firms developing new generation products often face the following choice: they can either introduce a product based on a proven and immediately available technology, or delay product introduction...

In many technology-intensive industries, the quality of products offered by firms is constrained by the evolution of a core technology. Therefore, incorporating advanced technologies in new products entails delayed product introduction. However, an early launch of a new product provides a firm...

Motivated by several nonprofit organizations (NPOs) that support and serve distressed individuals, we study the impact of scalability on the service design of resource-constrained NPOs who need to balance advisory and service delivery efforts to maximize their social impact. We model the NPO's...

Many non-profit organizations (NPOs) serve distressed individuals who seek relief from hardshipssuch as domestic abuse or homelessness. These NPOs aim to maximize social impact by allocating their limited amount of resources to various activities. However, they face a complex task because their...

In many contexts such as product design and development, advertising, or scouting for technical solutions, clients seek the expertise of external providers to generate innovative solutions for their business problems. Since innovation projects are beset with uncertainty, they often require...

Firms in several industries, such as medicine, apparel, and publishing, must jointly determine the price and production quantity of their products well in advance of the selling season. Normative prescriptions to solve this problem have generally ignored behavioral aspects of decision making...

(1) Problem Definition: An increased incidence of quality issues, resulting in defective product returns (DPRs), is a concern for firms bringing innovative products to market. While a firm can recover value from DPRs through refurbishing, consumers are known to act strategically in anticipation...

Science and technology advances drive firms to continually enhance their product’s performance and launch sequentially improving offerings. Firms face challenges in marketing such improving products to well informed, forward-looking consumers who anticipate product improvements and seek to...