McNeal, James U.; Yeh, Chyon‐Hwa - In: Asia Pacific Journal of Marketing and Logistics 8 (1996) 1, pp. 3-20
influence around two‐thirds of parents' purchases. Also considers role of age and gender on children's consumer behaviour …Explores the consumer behaviour patterns of urban Chinese children as a primary and an influence market. Examines, as … primary customers, their income, spending and saving pattern. Finds that they have two different types of income, save over …