Higher animal welfare standards increase costs along the supply chain of certified animal-friendly products (AFP). Since the market outcome of certified AFP depends on consumer confidence toward supply chain operators complying with these standards, the role of trust in consumer...

This paper estimates distributions of consumer willingness to pay (WTP) for organic and animal welfare product attributes using market data and compares the results to existing experiment-based findings. We find that the WTP premium estimated for organic eggs is consistent with experimental...